M&A Deal Summary

Universal Music Group Acquires Fame House

On May 27, 2016, Universal Music Group acquired marketing company Fame House from LiveStyle for 1M USD

Acquisition Highlights
  • This is Universal Music Group’s 1st transaction in the Marketing sector.
  • This is Universal Music Group’s largest (disclosed) transaction.
  • This is Universal Music Group’s 1st transaction in the United States.
  • This is Universal Music Group’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2016-05-27
Target Fame House
Sector Marketing
Buyer(s) Universal Music Group
Sellers(s) LiveStyle
Deal Type Divestiture
Deal Value 1M USD

Target

Fame House

Philadelphia, Pennsylvania, United States
website
Fame House LLC is an innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo.

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Buyer(S) 1

Buyer

Universal Music Group

Santa Monica, California, United States

website

Category Company
Sector Media
DESCRIPTION

Universal Music Group, Inc. is a provider of recorded music, music publishing, and merchandising services based in Santa Monica, California..

DEAL STATS #
Overall 1 of 7
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 4
State (Pennsylvania) 1 of 1
Country (United States) 1 of 2
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-01 Parlophone Label Group

United Kingdom

Parlophone Label Group is a record label company. Parlophone provides recordings and classic and contemporary artists spanning a wide array of musical genres.

Sell £487M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-19 Perfect songs

London, United Kingdom

Perfect Songs was formed in 1982 by record producer Trevor Horn and wife Jill Sinclair. Home to a varied catalogue of songs recorded by a wide range of artists including Seal, Frankie Goes To Hollywood, Art Of Noise, Olly Murs, Little Mix, Rudimental, Mark Morrison, Sam and the Womp, Propaganda, 808 State, Lisa Stansfield, Sugababes, Groove Armada, Eminem, Ian Brown, Marsha Ambrosius, Alicia Keys and Michael Jackson. Home to a hugely synch-able catalogue with an impressive history of placements with worldwide brands such as Ralph Lauren, John Lewis, Virgin Atlantic, Littlewoods, Joe Fresh, K-Mart, Southern Comfort, The X Factor, Victoria’s Secret, BooHoo, Hyundai and the 2016 Superbowl.

Buy -

Seller(S) 1

SELLER

LiveStyle

Beverly Hills, California, United States

website

Category Company
Founded 2011
Sector Media
Employees625
Revenue 354M USD (2014)
DESCRIPTION

LiveStyle, Inc. is a producer of live events, media and entertainment content, focused exclusively on electronic music culture. LiveStyle was founded in 2011 and is based in New York, New York.

DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 3
State (Pennsylvania) 1 of 1
Country (United States) 1 of 2
Year (2016) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-15 Monumental Productions B.V.

Amsterdam, Netherlands

Monumental Productions B.V. is a producer of Awakenings Festival and other class techno music events under the brand Awakenings.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-16 Paylogic Holding B.V.

Groningen, Netherlands

Paylogic Holding B.V. is an event organizer provides high-end technology with a white-label proposition through which event organizers gain, besides the best ticketing solution, full control over access management, customer data and relations.

Sell -
Mergr

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