M&A Deal Summary

UDG Healthcare Acquires Cambridge BioMarketing Group

On July 17, 2017, UDG Healthcare acquired business services company Cambridge BioMarketing Group from Everyday Health for 35M USD

Acquisition Highlights
  • This is UDG Healthcare’s 8th transaction in the Business Services sector.
  • This is UDG Healthcare’s 9th largest (disclosed) transaction.
  • This is UDG Healthcare’s 9th transaction in the United States.
  • This is UDG Healthcare’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2017-07-17
Target Cambridge BioMarketing Group
Sector Business Services
Buyer(s) UDG Healthcare
Sellers(s) Everyday Health
Deal Type Divestiture
Deal Value 35M USD

Target

Cambridge BioMarketing Group

Cambridge, Massachusetts, United States
website
Cambridge BioMarketing is a provider of strategic launch and marketing solutions for orphan and rare disease products. Cambridge BioMarketing’s primary service offerings include: launch readiness support, digital strategy, market analytics, integrated marketing, patient identification and acquisition, medical affairs support, line extensions and patient retention and adherence programmes. Its customers are predominantly pharmaceutical and biotech companies.

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Buyer(S) 1

Buyer

UDG Healthcare

Dublin, Ireland

website

Category Company
Founded 1948
Sector Business Services
Employees9,000
Revenue 1.3B USD (2020)
DESCRIPTION

UDG Healthcare operates in two segments, Ashfield and Sharp. Ashfield is a global integrated healthcare services partner offering a breadth of services in advisory, marketing, communications, strategic engagement, and patient solutions. Sharp engages in contract packaging, clinical, manufacturing, and technology services. UDG Healthcare was founded in 1948 and is based in Dublin, the Republic of Ireland.

DEAL STATS #
Overall 27 of 32
Sector (Business Services) 8 of 10
Type (Divestiture) 5 of 5
State (Massachusetts) 1 of 2
Country (United States) 9 of 13
Year (2017) 4 of 5
Size (of disclosed) 9 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-12 Vynamic

Philadelphia, Pennsylvania, United States

Vynamic LLC is a US-based healthcare industry management consulting firm. Vynamic is headquartered in Philadelphia and its primary service offerings include: brand strategy, planning and launch, advanced commercial operations capabilities, strategic transformation and integration, product design and implementation, change leadership and business intelligence and analytics.

Buy $32M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-14 MicroMass Communications

Cary, North Carolina, United States

MicroMass Communications is a US-based healthcare communications agency specialising in behavioural science and change strategies on behalf of pharmaceutical companies. Behavioural science is the scientific and systematic study of behaviour to explain why people behave in certain ways and how their behaviour can be changed. In healthcare, this can be used to improve outcomes. MicroMass is based in Cary, North Carolina, with more than 100 employees. It uses its unique expertise in health behaviour to change patient and provider behaviour and deliver optimal health outcomes. MicroMass provides services across four areas: patient engagement and support; relationships marketing; precommercial and clinical; and health behaviour and consulting. MicroMass clients include leading pharmaceutical companies worldwide such as GlaxoSmithKline, Sanofi, Merck, Novo Nordisk, Novartis, Gilead and Teva pharmaceuticals.

Buy $76M

Seller(S) 1

SELLER

Everyday Health

New York, New York, United States

website

Category Company
Founded 2002
Sector Digital Media
Employees560
Revenue 249M USD (2016)
DESCRIPTION

Everyday Health, Inc. is a provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

DEAL STATS #
Overall 1 of 2
Sector (Business Services) 1 of 1
Type (Divestiture) 1 of 2
State (Massachusetts) 1 of 1
Country (United States) 1 of 2
Year (2017) 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-11 Tea Leaves Health

Roswell, Georgia, United States

Tea Leaves Health LLC is a provider of a SaaS based marketing and analytics platform for hospital systems to identify and engage consumers and physicians. Tea Leaves Health LLC was established in 2011 and is based in Roswell, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-11 Tea Leaves Health

Roswell, Georgia, United States

Tea Leaves Health LLC is a provider of a SaaS based marketing and analytics platform for hospital systems to identify and engage consumers and physicians. Tea Leaves Health LLC was established in 2011 and is based in Roswell, Georgia.

Sell -
Mergr

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