M&A Deal Summary

Twitter Acquires Crossinstall

On May 12, 2020, Twitter acquired internet software and services company Crossinstall

Acquisition Highlights
  • This is Twitter’s 23rd transaction in the Internet Software and Services sector.
  • This is Twitter’s 25th transaction in the United States.
  • This is Twitter’s 15th transaction in California.

M&A Deal Summary

Date 2020-05-12
Target Crossinstall
Sector Internet Software and Services
Buyer(s) Twitter
Deal Type Add-on Acquisition

Target

Crossinstall

San Francisco, California, United States
CrossInstall is a creator of programmatic interactive mobile ads enabling advertisers to deliver personalized messages to the right audience.

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Buyer(S) 1

Buyer

Twitter

San Francisco, California, United States

Category Company
Founded 2006
Sector Internet Software and Services
Revenue 5.1B USD (2021)
DESCRIPTION
Twitter's corporate headquarters in San Francisco, California.
Twitter's corporate headquarters in San Francisco, California.

Twitter is a real-time information network of connected users. At the heart of Twitter are small bursts of information called Tweets. Tweets are text-based posts of up to 140 characters displayed on a user's profile page. Twitter was established in 2006 and is based in San Francisco, California.


DEAL STATS #
Overall 29 of 37
Sector (Internet Software and Services) 23 of 28
Type (Add-on Acquisition) 29 of 37
State (California) 15 of 21
Country (United States) 25 of 32
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-03 Fabula AI Limited

London, United Kingdom

Fabula AI is a team of machine learning researchers who employ graph deep learning to detect network manipulation. Graph deep learning is a novel method for applying powerful ML techniques to network-structured data. The result is the ability to analyze very large and complex datasets describing relations and interactions, and to extract signals in ways that traditional ML techniques are not capable of doing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-11 Squad

San Francisco, California, United States

Squad is a mobile based video chat app that was formed in 2017 and is headquartered in San Francisco.

Buy -