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  6. TransUnion Acquires Tru Optik Data

M&A Deal Summary

TransUnion Acquires Tru Optik Data

On October 1, 2020, TransUnion acquired information technology company Tru Optik Data

Acquisition Highlights
  • This is TransUnion’s 9th transaction in the Information Technology sector.
  • This is TransUnion’s 13th transaction in the United States.
  • This is TransUnion’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2020-10-01
Target Tru Optik Data
Sector Information Technology
Buyer(s) TransUnion
Deal Type Add-on Acquisition

Target

Tru Optik Data

Stamford, Connecticut, United States
Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph of more than 80 million U.S. homes enables the world's leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy, and privacy compliance. Tru Optik was formed in 2013 and is based in Stamford, Connecticut.

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Buyer(S) 1

Buyer

TransUnion

Chicago, Illinois, United States
Category Company
Founded 1968
Sector Information Services
Employees13,400
Revenue 4.2B USD (2024)
DESCRIPTION
TransUnion's corporate headquarters in downtown Chicago, Illinois.
TransUnion's corporate headquarters in downtown Chicago, Illinois.

TransUnion is a global provider of information and risk management solutions. TransUnion provides these solutions to businesses across multiple industries and to individual consumers. TransUnion technology and services enable businesses to make informed credit granting, risk management, underwriting, fraud protection and customer acquisition decisions by delivering data that's integrated with analytics and decisioning capabilities. TransUnion was founded in 1968 and is based in Chicago, Illinois.

DEAL STATS #
Overall 15 of 20
Sector: Information Technology M&A 9 of 11
Type: Add-on Acquisition M&A Deals 15 of 17
State: Connecticut M&A 1 of 1
Country: United States M&A 13 of 16
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-05 Noddle

London, United Kingdom

Noddle is a service that provides free, unlimited access to credit scores and reports to people in the UK.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-21 NeuStar

Reston, Virginia, United States

NeuStar is a global information services provider driving the connected world forward with trusted, holistic identity resolution. The company serves many of the world’s brands to grow and guard their businesses with the most complete understanding of how to connect people, places, and things. The combination of Neustar’s unique, accurate and real-time identity system and its cloud-based workflow solutions empower businesses to make actionable, precise, and valuable decisions across marketing, risk, IT/security, network & operations departments. As the current sole provider to the U.S. Number Portability Administration Center, Neustar also facilitates the routing of all telephone call and text messages in the U.S. NeuStar was formed in 1996 and is based in Sterling, Virginia.

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