M&A Deal Summary

Zydus Wellness Acquires The Kraft Heinz - Indian Brands

On October 24, 2018, Zydus Wellness acquired food company The Kraft Heinz - Indian Brands from The Kraft Heinz for 625M USD

Acquisition Highlights
  • This is Zydus Wellness’ 1st transaction in the Food sector.
  • This is Zydus Wellness’ largest (disclosed) transaction.
  • This is Zydus Wellness’ 1st transaction in India.

M&A Deal Summary
Date 2018-10-24
Target The Kraft Heinz - Indian Brands
Sector Food
Buyer(s) Zydus Wellness
Sellers(s) The Kraft Heinz
Deal Type Divestiture
Deal Value 625M USD

Target

The Kraft Heinz - Indian Brands

India
The Kraft Heinz Co. - Indian Brands includes Complan, Glucon-D, Nycil and Sampriti brands, and two manufacturing facilities, with approximately 900 employees associated with these brands and operations.

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Buyer(S) 1

Buyer

Zydus Wellness

Ahmedabad, India
Category Company
Founded 1994
Sector Food
Employees1,008
Revenue 23.2B INR (2024)
DESCRIPTION

Zydus Wellness is a producer of Sugar Free, EverYuth and Nutralite products. Sugar Free, the flagship brand of Zydus Wellness, launched in 1988, is a sugar substitute that leads the market with dominant market share. ‘Sugar Free’, the largest selling sweetener brand in the country with over 93% market share, has now become more of a lifestyle brand rather than just a sugar substitute for diabetics. The skincare range of products sold under the umbrella brand ‘EverYuth’ has been able to retain its leadership position despite increasing competition and an influx of international brands. ‘Nutralite’, India’s largest selling table spread has gained widespread consumer acceptance as a healthier substitute to butter. Zydus Wellness was founded in 1994 and is based in Ahmedabad, India.

DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
Country (India) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

The Kraft Heinz

Northfield, Illinois, United States
Category Company
Sector Food
Employees22,500
Revenue 18.2B USD (2013)
DESCRIPTION

The Kraft Heinz Co. is a food and beverage conglomerate with a portfolio of brands spanning beverages, cheese, refrigerated meals and other categories. Kraft Foods Group was formed in 2012 as a spin-off from Mondelez International. The Company is based in Northfield, Illinois.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Divestiture) 1 of 2
Country (India) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-15 Kraft Heinz’s Natural Cheese Division

Tulare, California, United States

Kraft Heinz’s Natural Cheese Division comprises natural, grated, cultured, and specialty cheese businesses in the U.S., Grated cheese business in Canada, and the entire International Cheese business outside North America. It includes three world-class Kraft Heinz production facilities located in Tulare, CA, Walton, NY, and Wausau, WI, and a distribution center in Weyauwega, WI.

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