M&A Deal Summary

Zuora Acquires Sub

On June 18, 2024, Zuora acquired internet software and services company Sub

Acquisition Highlights
  • This is Zuora’s 5th transaction in the Internet Software and Services sector.
  • This is Zuora’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2024-06-18
Target Sub
Sector Internet Software and Services
Buyer(s) Zuora
Deal Type Add-on Acquisition

Target

Sub

London, United Kingdom
Sub(x) is an AI solution for digital publishing and media companies uses reinforcement learning powered by first-party data that enables companies to optimize conversion without the need for manual testing and experimentation. Sub(x) is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Zuora

Redwood City, California, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees1,400
Revenue 432M USD (2024)
DESCRIPTION
Entrance to Zuora headquarters in Foster City, California.
Entrance to Zuora headquarters in Foster City, California.

Zuora is a global SaaS platform powering subscription-based business models. Zuora's applications are designed to automate billing, commerce, and finance operations for companies providing subscription-based services. Zuora was founded in 2006 and is based in Redwood City, California.


DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 5 of 5
Country: United Kingdom M&A 2 of 2
Year: 2024 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-30 Togai

Wilmington, Delaware, United States

Togai provides a comprehensive solution for metering, rating, and billing customers based on any pricing model. Togai was founded in 2022 and is based in Wilmington, Delaware.

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