M&A Deal Summary

ZS Associates Acquires Digital Additive

On June 11, 2024, ZS Associates acquired internet software and services company Digital Additive

Acquisition Highlights
  • This is ZS Associates’ 1st transaction in the Internet Software and Services sector.
  • This is ZS Associates’ 3rd transaction in the United States.
  • This is ZS Associates’ 1st transaction in Georgia.

M&A Deal Summary
Date 2024-06-11
Target Digital Additive
Sector Internet Software and Services
Buyer(s) ZS Associates
Deal Type Add-on Acquisition

Target

Digital Additive

Atlanta, Georgia, United States
Digital Additive is a Salesforce digital marketing agency that specializes in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven, personalized marketing campaigns and deliver impactful results. Digital Additive was formed in 2012 and is headquartered in Atlanta, Georgia.

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Buyer(S) 1

Buyer

ZS Associates

Evanston, Illinois, United States
Category Company
Founded 1983
Sector Business Services
Employees5,000
DESCRIPTION

ZS Associates, Inc. is focused exclusively on helping companies improve overall performance and grow revenue and market share through end-to-end sales and marketing solutions from customer insights and strategy to analytics, operations and technology.

DEAL STATS #
Overall 5 of 5
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Georgia) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-06 Trials.ai

San Diego, California, United States

Trials.ai is an intelligent study design company uses artificial intelligence (AI) to help clinical development teams design smarter studies, optimize the participant experience and deliver pharmaceutical therapies to market faster. Trials.ai is based in San Diego, California.

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