M&A Deal Summary

ZoomerMedia Acquires blogTO

On January 24, 2022, ZoomerMedia acquired digital media company blogTO

Acquisition Highlights
  • This is ZoomerMedia’s 1st transaction in the Digital Media sector.
  • This is ZoomerMedia’s 2nd transaction in Canada.
  • This is ZoomerMedia’s 2nd transaction in Ontario.

M&A Deal Summary
Date 2022-01-24
Target blogTO
Sector Digital Media
Buyer(s) ZoomerMedia
Deal Type Add-on Acquisition

Target

blogTO

Toronto, Ontario, Canada
blogTO is a digital source for local Toronto news, culture, restaurant reviews, event listings, and all the best the city has to offer. In 2021, the site realized more than 350 million page views and reached over 6 million users a month. blogTO has one of the most popular Canadian media accounts on TikTok with over 360,000 followers and more than 2.5 million followers across other key social media platforms. blogTO was formed in 2004 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

ZoomerMedia

Toronto, Ontario, Canada
Category Company
Sector Media
DESCRIPTION

ZoomerMedia Ltd. is a multimedia company that serves the 45plus “Zoomer” demographic through television, radio, magazine, internet and trade shows. ZoomerMedia’s television properties include; Vision TV, Canada’s only multi-faith specialty television service; ONE: Get Fit, offering programs on exercise, meditation, yoga, natural health and living a planet-friendly lifestyle; JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley, and HOPETV, a lifestyle television service out of Winnipeg devoted to broadcasting Christian programming and is available in approximately 6 million Canadian homes.

DEAL STATS #
Overall 2 of 6
Sector (Digital Media) 1 of 3
Type (Add-on Acquisition) 2 of 5
State (Ontario) 2 of 6
Country (Canada) 2 of 6
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-31 On The Bay Magazine

Collingwood, Ontario, Canada

On The Bay Magazine, Inc. is a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay. It is the preeminent magazine publication in the region with 50,000 readers and 300 advertisers, and has become an authoritative media voice in the area. On The Bay Magazine is based in Collingwood, Ontario.

Buy $643M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-08 Peak Media Collective

Toronto, Ontario, Canada

Peak Media Collective serves busy Canadian professionals and business leaders with the top global business, finance, and tech stories of the day packaged in a smart, fast, and easily digestible format. Peak Media Collective was founded in 2020 and is based in Toronto, Ontario.

Buy $5M
Mergr

Product

Company

Legal