M&A Deal Summary

Zinzino Acquires Truvy

On September 25, 2025, Zinzino acquired consumer products company Truvy

Acquisition Highlights
  • This is Zinzino’s 3rd transaction in the Consumer Products sector.
  • This is Zinzino’s 3rd transaction in the United States.
  • This is Zinzino’s 1st transaction in Utah.

M&A Deal Summary

Date 2025-09-25
Target Truvy
Sector Consumer Products
Buyer(s) Zinzino
Deal Type Add-on Acquisition

Target

Truvy

Draper, Utah, United States
Truvy is a North American direct sales company that helps individuals achieve their health and wellness goals through its range of innovative products, including Truvy weight loss supplements. Truvy is based in Draper, Utah.

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Buyer(S) 1

Buyer

Zinzino

Västra Frölunda, Sweden

Category Company
Founded 2005
Sector Consumer Products
Revenue 2.2B SEK (2024)
DESCRIPTION

Zinzino is a direct sales company that provides dietary supplements and skincare products in Sweden and internationally. Through its subsidiaries Zinzino and Faun, the company offers skincare products including cleansers, face creams, serums, and masks. It provides coffee, coffee machines, accessories, and cups; immune, omega, and restored supplements; weight management products; gut health supplements; and home health test products. It also sells its products through online. Zinzino was founded in 2005 and is based in Västra Frölunda, Sweden.


DEAL STATS #
Overall 3 of 4
Sector: Consumer Products M&A 3 of 4
Type: Add-on Acquisition M&A Deals 3 of 4
State: Utah M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-12 Bodē Pro

Scottsdale, Arizona, United States

Bodē Pro manufactures and distributes physically impactful health and wellness products to families around the globe. It uses science and clinical research to help develop advanced and cutting-edge cellular health products. Bodē Pro is based in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-08 Sanki

Distrito Federal, Mexico

Sanki is a direct sales company in the health segment, operating in North America (USA and Mexico) and South America (Colombia and Peru). Its brand portfolio offers a range of innovative and patented products in the field of health and well-being. Sanki is based in Distrito Federal, Mexico.

Buy -