M&A Deal Summary

Zinnia Acquires Life and Annuity Assets

On January 16, 2024, Zinnia acquired internet software and services company Life and Annuity Assets

Acquisition Highlights
  • This is Zinnia’s 1st transaction in the Internet Software and Services sector.
  • This is Zinnia’s 2nd transaction in the United States.
  • This is Zinnia’s 1st transaction in Georgia.

M&A Deal Summary
Date 2024-01-16
Target Life and Annuity Assets
Sector Internet Software and Services
Buyer(s) Zinnia
Deal Type Divestiture

Target

Life and Annuity Assets

Johns Creek, Georgia, United States
Life and Annuity Assets division automates the life and annuity sales process from CRM, agency management, research, quoting, illustration, order entry, underwriting, policy issuance, and post-issue processing. Life and Annuity Assets is based in Johns Creek. Georgia.

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Buyer(S) 1

Buyer

Zinnia

Topeka, Kansas, United States
Category Company
Sector Software
DESCRIPTION

Zinnia is a life and annuity insurance technology and digital services company. The Company’s vision for Open Insurance empowers clients through intuitive technology solutions that decrease processing time, drive product innovation, and bring new products to market faster, enabling more people to protect and enrich their financial futures. Zinnia is based in Topeka, Kansas.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Georgia) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-25 Policygenius

New York, New York, United States

Policygenius is an online insurance marketplace that helped more than 30 million people shop for all types of insurance like they shop for everything else online. Policygenius was founded in 2014 and is based in New York City.

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