M&A Deal Summary

Zillow Group Acquires VRX Media

On December 8, 2022, Zillow Group acquired marketing company VRX Media

Acquisition Highlights
  • This is Zillow Group’s 1st transaction in the Marketing sector.
  • This is Zillow Group’s 14th transaction in the United States.
  • This is Zillow Group’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2022-12-08
Target VRX Media
Sector Marketing
Buyer(s) Zillow Group
Deal Type Add-on Acquisition

Target

VRX Media

Milwaukee, Wisconsin, United States
VRX Media is a real estate marketing company and media services provider offering aerial drone photography, high-definition photography, virtual staging and 3D tours nationwide. VRX Media was founded in 2015 and is based in Milwaukee, Wisconsin.

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Buyer(S) 1

Buyer

Zillow Group

Seattle, Washington, United States
Category Company
Founded 2004
Sector Internet Software and Services
Employees6,682
Revenue 1.9B USD (2023)
DESCRIPTION

Zillow Group operates real estate and home-related information marketplaces on mobile and the Web, with a portfolio of brands and products to help people find information about homes and connect with local professionals. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow, Trulia, StreetEasy and HotPads. In addition, Zillow Group provides advertising services to real estate agents and rental and mortgage professionals, helping to create business opportunities and connect to consumers. Zillow also owns and operates brands that offer technology solutions to real estate, rental and mortgage professionals, including DotLoop, Mortech, Diverse Solutions and Retsly. Zillow Group was founded in 2004 and is based in Seattle, Washington.

DEAL STATS #
Overall 15 of 16
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 15 of 16
State (Wisconsin) 1 of 1
Country (United States) 14 of 15
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-10 ShowingTime.com

Chicago, Illinois, United States

ShowingTime is a residential real estate industry's showing management and market stats technology provider, with more than 1.2 million active listings subscribed to its services. Its showing products and services simplify the appointment scheduling process for real estate professionals, buyers, and sellers, while its MarketStats division provides interactive tools and easy-to-read market reports for MLSs, associations, brokers, agents, and other real estate companies, as well as recruiting tools for brokers. ShowingTime was formed in 1999 and is based in Chicago, Illinois.

Buy $500M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-01 Follow Up Boss

Cheyenne, Wyoming, United States

Follow Up Boss is a customer relationship management (CRM) system for real estate professionals that gives teams and agents a central hub to stay organized, engage customers, close deals, and grow their production. Follow Up Boss is based in Cheyenne, Wyoming.

Buy $400M
Mergr

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