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  5. Ziff Davis Acquires Lifecycle Marketing

M&A Deal Summary

Ziff Davis Acquires Lifecycle Marketing

On April 6, 2022, Ziff Davis acquired digital media company Lifecycle Marketing

Acquisition Highlights
  • This is Ziff Davis’ 3rd transaction in the Digital Media sector.
  • This is Ziff Davis’ 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2022-04-06
Target Lifecycle Marketing
Sector Digital Media
Buyer(s) Ziff Davis
Deal Type Add-on Acquisition

Target

Lifecycle Marketing

Bourne End, United Kingdom
Lifecycle Marketing enables brands to deliver timely messages to pregnant women, families with children aged 0-12, as well as maternity & infant healthcare professionals in the UK through its fully integrated channels. The company's lifecycle brands include EMMA'S DIARY, FAMILIES ONLINE, and HEALTH PROFESSIONAL ACADEMY. Lifecycle Marketing was formed in 1992 and is based in Bourne End, United Kingdom.

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Buyer(S) 1

Buyer

Ziff Davis

New York, New York, United States
Category Company
Founded 1999
Sector Media
DESCRIPTION

Ziff Davis is a digital media company specializing in the technology market, reaching over 7 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, ExtremeTech, GearLog, GoodCleanTech, DL.tv, AppScout, CrankyGeeks, Smart Device Central and TechSaver.com. Ziff Davis was founded in 1999 and is based in New York City.

DEAL STATS #
Overall 11 of 11
Sector: Digital Media M&A 3 of 3
Type: Add-on Acquisition M&A Deals 8 of 8
Country: United Kingdom M&A 2 of 2
Year: 2022 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-06 BPHope

Buffalo, New York, United States

BPHope publishes inspirational features and first-person profiles, the latest news and research, and educational information for building a healthy lifestyle including: stress reduction, exercise, sleep, treatment, relationships, and employment. BPHope is based in Buffalo, New York.

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