Add-on Acquisition • Marketing

ZetaDisplay Acquires Seasam Oy

On June 9, 2017, ZetaDisplay acquired marketing company Seasam Oy

Acquisition Context

This is ZetaDisplay’s 2nd transaction in the Marketing sector.
This is ZetaDisplay’s 2nd transaction in Finland.

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M&A Deal Summary
Date	June 9, 2017
Target	Seasam Oy
Sector	Marketing
Buyer(s)	ZetaDisplay
Deal Type	Add-on Acquisition

Target Company

Seasam Oy

Finland

Seasam is Finland's second largest supplier of Digital Signage with many years of experience in the industry and some twenty employees. Seasam's customer base includes K-citymarket, Kotipizza, Burger King, Picnic, Neste, O'Learys, and Helmi Savings Bank, among others. Together with ZetaDisplay's existing operations, the merged operations will have a more prominent position with a very strong customer base in Finland.

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Buyer Overview 1

Buyer

ZetaDisplay

Malm, Sweden

Category	Company
Founded	2003
Sector	Marketing
Revenue	366M SEK (2020)

DESCRIPTION

ZetaDisplay is a provider of digital signage to major chains in the retailing and service sectors. ZetaDisplay was formed in 2003 and is based in Malm, Sweden.

Deal Context for Buyer	#
Overall	2 of 7
Sector: Marketing	2 of 5
Type: Add-on Acquisition	2 of 7
Country: Finland	2 of 2
Year: 2017	1 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-02-18	Market Media Oy Vantaa, Finland Market Media Oy is a supplier of digital signage in Finland.	Buy	€2M

DATE

TARGET

DEAL TYPE

VALUE

2015-02-18

Market Media Oy

Vantaa, Finland

Market Media Oy is a supplier of digital signage in Finland.

Buy

€2M

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-09-12	Liveqube AS Oslo, Norway Liveqube AS is a provider of streamed and customer adapted music for shops and public environments. Liveqube AS was founded in 2010 and is based in Oslo, Norway.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-09-12

Liveqube AS

Oslo, Norway

Liveqube AS is a provider of streamed and customer adapted music for shops and public environments. Liveqube AS was founded in 2010 and is based in Oslo, Norway.

Buy

Explore Related M&A Activity

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