Add-on Acquisition • Consumer Products

Zepp Acquires Wild.AI

On September 4, 2025, Zepp acquired consumer products company Wild.AI

Acquisition Context

This is Zepp’s 1st transaction in the Consumer Products sector.
This is Zepp’s 1st transaction in the United States.
This is Zepp’s 1st transaction in California.

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M&A Deal Summary
Date	September 4, 2025
Target	Wild.AI
Sector	Consumer Products
Buyer(s)	Zepp
Deal Type	Add-on Acquisition

Target Company

Wild.AI

San Francisco, California, United States

Wild.AI helps women turn their hormones into their superpower through an ecosystem of groundbreaking products. Their flagship product, the Wild.AI app, is dedicated to helping women enhance their fitness and sports performance through insights tailored to the main milestones in a woman's life - menstrual cycle (including 148 birth controls), perimenopause, and menopause. The app offers practical training, nutrition, and recovery advice to optimize health and fitness outcomes. It also offers a comprehensive suite of additional tools, including a coaching dashboard, a coaching academy, and a supplement store designed to enhance women's health and performance. Wild.AI is based in San Francisco, California.

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Buyer Overview 1

Buyer

Zepp

Gorinchem, Netherlands

Category	Company
Founded	2013
Sector	Consumer Products
Revenue	183M USD (2024)

DESCRIPTION

Zepp is the parent company of Amazfit, empowering people to optimize their health, fitness, and wellness journeys through cutting-edge technology. With diversified global leadership and operations, the company has developed a platform of proprietary technology including AI chips, biometric sensors, and data algorithms which drive a broadening line of smart health devices for consumers, and data analytics services for population health. Zepp was formed in 2013 and is based in Gorinchem, Netherlands.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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