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  5. ZenithOptimedia Group Acquires Frubis

M&A Deal Summary

ZenithOptimedia Group Acquires Frubis

On October 8, 2015, ZenithOptimedia Group acquired marketing company Frubis

Acquisition Highlights
  • This is ZenithOptimedia Group’s 2nd transaction in the Marketing sector.
  • This is ZenithOptimedia Group’s 1st transaction in Argentina.

M&A Deal Summary
Date 2015-10-08
Target Frubis
Sector Marketing
Buyer(s) ZenithOptimedia Group
Deal Type Add-on Acquisition

Target

Frubis

Buenos Aires, Argentina
Frubis is an advertising agency.

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Buyer(S) 1

Buyer

ZenithOptimedia Group

Gurgaon, India
Category Company
Founded 2001
Sector Media
DESCRIPTION

ZenithOptimedia is a global media services network with over 7,400 people working in 262 offices across 74 countries.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Argentina M&A 1 of 1
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-06 FirstClick Consulting Pty

Surry Hills, Australia

FirstClick Consulting Pty Ltd. is provider of a full range of digital performance marketing services including search engine marketing, search engine optimisation, programmatic buying, social marketing, marketing analytics and conversion rate optimisation.

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