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M&A Deal Summary

Zeel Acquires Massage Now

On June 21, 2016, Zeel acquired consumer services company Massage Now from Locality

Acquisition Highlights
  • This is Zeel’s 1st transaction in the Consumer Services sector.
  • This is Zeel’s 1st transaction in Canada.
  • This is Zeel’s 1st transaction in Ontario.

M&A Deal Summary
Date 2016-06-21
Target Massage Now
Sector Consumer Services
Buyer(s) Zeel
Sellers(s) Locality
Deal Type Divestiture

Target

Massage Now

London, Ontario, Canada
Massage Now, Inc. is a provider of vetted massage therapists to homes, hotels, workplaces, and events, in as little as an hour.

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Buyer(S) 1

Buyer

Zeel

New York, New York, United States
Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Zeel is a cloud based on-demand massage app with more than 6,000 licensed massage therapists in its network. Zeel offers the most reliable on-demand massage service in as little as an hour, or up to a month in advance, seven days a week, 365 days a year, with start times as early as 8am and as late as 10:30pm. Zeel was founded in 2010 and is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Services) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2016) 1 of 1

Seller(S) 1

SELLER

Locality

New York, New York, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Locality is a cloud based U.S. directory of retail local services app. Locality features menus and pricelists for hundreds of thousands of local service businesses and is used by tens of millions of users nationwide. Locality is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Services) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-14 CoxReps

New York, New York, United States

CoxReps is a national television representation company, delivering local, smart media solutions on a national scale on behalf of the most respected broadcast groups. CoxReps is based in New York, New York.

Buy -
Mergr

Product

Company

Legal