Add-on Acquisition • Media

Zanox AG Acquires Metrigo

On November 21, 2013, Zanox AG acquired media company Metrigo

Acquisition Context

This is Zanox AG’s 1st transaction in the Media sector.
This is Zanox AG’s 1st transaction in Germany.

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M&A Deal Summary
Date	November 21, 2013
Target	Metrigo
Sector	Media
Buyer(s)	Zanox AG
Deal Type	Add-on Acquisition
Advisor(s)	Parklane Capital (Financial)

Target Company

Metrigo

Hamburg, Germany

Metrigo GmbH provides customized, innovative and data-driven solutions for marketing oriented display advertising campaigns.

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Buyer Overview 1

Buyer

Zanox AG

Berlin, Germany

Category	Company
Founded	2000
Sector	Marketing

DESCRIPTION

ZANOX.de AG is a provider of performance-based multichannel eCommerce solutions. zanox XS is a global solution for the efficient marketing of products and services on the Internet. zanox online marketing services comprise affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2013	1 of 1

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