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  5. Zanox AG Acquires Metrigo

M&A Deal Summary

Zanox AG Acquires Metrigo

On November 21, 2013, Zanox AG acquired media company Metrigo

Acquisition Highlights
  • This is Zanox AG’s 1st transaction in the Media sector.
  • This is Zanox AG’s 1st transaction in Germany.

M&A Deal Summary
Date 2013-11-21
Target Metrigo
Sector Media
Buyer(s) Zanox AG
Deal Type Add-on Acquisition
Advisor(s) Parklane Capital (Financial)

Target

Metrigo

Hamburg, Germany
Metrigo GmbH provides customized, innovative and data-driven solutions for marketing oriented display advertising campaigns.

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Buyer(S) 1

Buyer

Zanox AG

Berlin, Germany
Category Company
Founded 2000
Sector Marketing
DESCRIPTION

ZANOX.de AG is a provider of performance-based multichannel eCommerce solutions. zanox XS is a global solution for the efficient marketing of products and services on the Internet. zanox online marketing services comprise affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2013 M&A 1 of 1
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