Add-on Acquisition • E-Commerce

Zalando Acquires About You

On January 20, 2025, Zalando acquired e-commerce company About You from Vitruvian Partners for 1.1B EUR

Acquisition Context
  • This is Zalando’s 2nd transaction in the E-Commerce sector.
  • This is Zalando’s largest (disclosed) transaction.
  • This is Zalando’s 4th transaction in Germany.

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M&A Deal Summary

Date January 20, 2025
Target About You
Sector E-Commerce
Buyer(s) Zalando
Sellers(s) Vitruvian Partners
Deal Type Add-on Acquisition
Deal Value 1.1B EUR

Target Company

About You

Hamburg, Germany
About You is a fashion and technology company, operates fashion e-commerce platforms. It also provides commerce engine, brand and advertising solutions, and 360° services along its e-commerce value chain. About You was founded in 2014 and is headquartered in Hamburg, Germany.
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Buyer Overview 1

Buyer

Zalando

Berlin, Germany

Category Company
Founded 2008
Sector E-Commerce
Employees15,269
Revenue 10.6B EUR (2024)
DESCRIPTION

Zalando is an online retailer that delivers fashion to the homes of millions of customers in 15 European countries. Zalando was founded in 2008 and is based in Berlin, Germany.


Deal Context for Buyer #
Overall 4 of 4
Sector: E-Commerce 2 of 2
Type: Add-on Acquisition 4 of 4
Country: Germany 4 of 4
Year: 2025 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-01 Kickz AG

Munich, Germany

Kickz AG is an online marketplace that allows users to shop for street wear and basketball gear.

Buy -

Seller Profile 1

SELLER

Vitruvian Partners

London, United Kingdom

Category Private Equity Firm
Founded 2006
PE ASSETS 20.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Vitruvian Partners is an independent private equity firm that specializes in middle-market buyouts, growth buyouts and growth capital investments in the UK and elsewhere in Northern Europe. Vitruvian looks for companies that are 'operating in dynamic situations, where there is an opportunity to build strategic value'. The Group's target investment size is €40 to €600 million in transactions valued between €75m to €4bn. Sectors of interest include business services, consumer services, financial services, life science, healthcare services, media, technology, communications, and internet software. Vitruvian Partners was formed in 2006 and is based in London.


Deal Context for Seller #
Overall 23 of 25
Sector: E-Commerce 2 of 2
Type: Add-on Acquisition 10 of 11
Country: Germany 2 of 2
Year: 2025 1 of 3
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-16 Options

London, United Kingdom

Options provides outsourced financial technology and managed IT services to the global capital markets. Its clients include the leading global investment banks, hedge funds, funds of funds, proprietary trading firms, market makers, broker/dealers, private equity houses, and exchanges. Options was founded in 1993 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-08 Great Rail Journeys

York, United Kingdom

Great Rail Journeys is an operator of escorted holidays by rail that offers a fantastic choice of holidays with popular itineraries to over 40 countries across the world. Great Rail Journeys was founded in 1973 and is based in York, United Kingdom.

Buy -