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  6. YuMe Acquires Crowd Science

M&A Deal Summary

YuMe Acquires Crowd Science

On January 15, 2013, YuMe acquired information technology company Crowd Science

Acquisition Highlights
  • This is YuMe’s 1st transaction in the Information Technology sector.
  • This is YuMe’s 1st transaction in the United States.
  • This is YuMe’s 1st transaction in California.

M&A Deal Summary
Date 2013-01-15
Target Crowd Science
Sector Information Technology
Buyer(s) YuMe
Deal Type Add-on Acquisition
Advisor(s) Signal Hill Capital (Financial)

Target

Crowd Science

San Jose, California, United States
Crowd Science is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. With offices in Silicon Valley, New York and Toronto, online publishers turn to Crowd Science for its powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve display advertising precision and increase revenue.

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Buyer(S) 1

Buyer

YuMe

Redwood City, California, United States
Category Company
Founded 2004
Sector Digital Media
Employees450
Revenue 160M USD (2016)
DESCRIPTION

YuMe is a proven partner for video advertising leadership and innovation. YuMe provides programmatic brand solutions with data-driven audience insights that empower brand advertisers to engage and influence their most promising audiences and increase engagement and sales. YuMe extends data-driven audiences to any TV or digital screen. Programmatic, audience-based technologies combine with unrelenting service to help brand advertisers engage audiences wherever they interact with content that matches their needs and interests. Established in 2004, YuMe is headquartered in Redwood City, California, with over 450 employees worldwide.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-16 Appealing Media

London, United Kingdom

Appealing Media the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann.

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