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Add-on Acquisition • Software

Yum! Brands Acquires Dragontail

On May 26, 2021, Yum! Brands acquired software company Dragontail for 94M AUD

Acquisition Context
  • This is Yum! Brands’ 1st transaction in the Software sector.
  • This is Yum! Brands’ 2nd largest (disclosed) transaction.
  • This is Yum! Brands’ 1st transaction in Australia.

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M&A Deal Summary
Date May 26, 2021
Target Dragontail
Sector Software
Buyer(s) Yum! Brands
Deal Type Add-on Acquisition
Deal Value 94M AUD

Target Company

Dragontail

Brisbane, Australia
Dragontail is revolutionizing the Quick Service Restaurant (QSR) and foodservice industry with its Algo Platform, which uses a sophisticated algorithm to optimize and manage the entire food preparation process from order to delivery. The Algo Platform fully automates and streamlines the kitchen flow with a view to delivering immediate and significant returns on investment to fast food and quick-service restaurants. Dragontail was founded in 2013 and is based in Brisbane, Australia.
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Buyer Overview 1

Buyer

Yum! Brands

Louisville, Kentucky, United States
Category Company
Founded 1997
Sector Restaurants
Employees40,000
Revenue 7.5B USD (2024)
DESCRIPTION
Yum! Brands' corporate headquarters in Louisville, Kentucky.
Yum! Brands' corporate headquarters in Louisville, Kentucky.

Yum! Brands is a global restaurant serving customers primarily through three concepts including KFC, Pizza Hut and Taco Bell. The Company develops, operates, franchises and licenses a worldwide system of restaurants which prepare, package and sell a menu of competitively priced food items. Yum! Brands was founded in 1997 and is based in Louisville, Kentucky.

Deal Context for Buyer #
Overall 6 of 6
Sector: Software 1 of 1
Type: Add-on Acquisition 5 of 5
Country: Australia 1 of 1
Year: 2021 3 of 3
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-24 Tictuk Technologies

Tel Aviv, Israel

Tictuk Technologies is specializes in conversational commerce, a technology solution that allows users to complete orders and interact with brands through a variety of social media and chat channels, including WhatsApp, Facebook Messenger, Telegram, SMS, QR codes, and email. Tictuk Technologies was founded in 2016 and is based in Tel Aviv, Israel.

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