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M&A Deal Summary

YP The Real Yellow Pages Acquires Sense Networks

On January 6, 2014, YP The Real Yellow Pages acquired media company Sense Networks

Acquisition Highlights
  • This is YP The Real Yellow Pages’ 1st transaction in the Media sector.
  • This is YP The Real Yellow Pages’ 2nd transaction in the United States.
  • This is YP The Real Yellow Pages’ 1st transaction in New York.

M&A Deal Summary
Date 2014-01-06
Target Sense Networks
Sector Media
Buyer(s) YP The Real Yellow Pages
Deal Type Add-on Acquisition
Advisor(s) Woodside Capital Partners (Financial)

Target

Sense Networks

New York, New York, United States
Sense Networks is a provider in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting.

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Buyer(S) 1

Buyer

YP The Real Yellow Pages

Atlanta, Georgia, United States
Category Company
Founded 2012
Sector Media
DESCRIPTION

YP, The Real Yellow Pages is a local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

DEAL STATS #
Overall 2 of 2
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-20 Live Ventures

Las Vegas, Nevada, United States

Live Ventures is a provider of online marketing solutions that boost customer awareness and merchant visibility on the Internet. LiveDeal operates a deal engine which is a service that connects merchants and consumers via an innovative platform that uses geo-location, enabling businesses to communicate real-time and instant offers to nearby consumers. Live Ventures was founded in 1968 and is based in Las Vegas, Nevada.

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Mergr

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