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  5. York Mailing Acquires Go Direct Marketing

M&A Deal Summary

York Mailing Acquires Go Direct Marketing

On September 15, 2014, York Mailing acquired marketing company Go Direct Marketing

Acquisition Highlights
  • This is York Mailing’s 1st transaction in the Marketing sector.
  • This is York Mailing’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2014-09-15
Target Go Direct Marketing
Sector Marketing
Buyer(s) York Mailing
Deal Type Add-on Acquisition

Target

Go Direct Marketing

Leeds, United Kingdom
Go Direct Marketing Ltd. is a retail marketing strategy and data analysis, with expertise in customer acquisition and retention via offline recruitment channels. Go Direct Marketing was founded in 1999 and is based in Leeds, United Kingdom.

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Buyer(S) 1

Buyer

York Mailing

York, United Kingdom
Category Company
Founded 1998
Sector Publishing
DESCRIPTION

York Mailing Ltd. is comprises of two web offset printing companies: York Mailing Limited, which specialises in the production of retail flyers and media inserts; and Pindar Scarborough Limited, which specialises in the production of high quality catalogues, principally for the online retail market.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 2
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-15 The Lettershop Group

Leeds, United Kingdom

The Lettershop Group Ltd. is a print marketing and mailing solution providers in Europe.

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