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  6. YOOBIC Acquires SimpliField

M&A Deal Summary

YOOBIC Acquires SimpliField

On April 15, 2025, YOOBIC acquired internet software and services company SimpliField from Field Agent

Acquisition Highlights
  • This is YOOBIC’s 1st transaction in the Internet Software and Services sector.
  • This is YOOBIC’s 1st transaction in the United States.
  • This is YOOBIC’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2025-04-15
Target SimpliField
Sector Internet Software and Services
Buyer(s) YOOBIC
Sellers(s) Field Agent
Deal Type Divestiture

Target

SimpliField

Fayetteville, Arkansas, United States
SimpliField is a mobile-first platform for seamlessly managing remote stores and field teams. The company's mobile technology helps companies boost revenue on average by 3% while reducing churn by 30% by coordinating, operating, and analyzing their distant retail operations and empowering brands, retailers, and restaurants to provide exceptional, in-store customer experiences at-scale. SimpliField was founded in 2016 and is based in New York City.

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Buyer(S) 1

Buyer

YOOBIC

London, United Kingdom
Category Company
Founded 2014
Sector Information Technology
DESCRIPTION

YOOBIC is an all-in-one digital workplace for frontline teams across retail, hospitality, manufacturing, warehousing, construction and more. YOOBIC was founded in 2014 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Arkansas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-13 Humanitics

Paris, France

Humanitics provides an AI-driven platform that consolidates internal and external retail data, then detects, prioritises and delivers actionable insights for store-level teams to drive retail performance. Humanitics was founded in 2020 and is headquartered in Paris, France.

Buy -

Seller(S) 1

SELLER

Field Agent

Fayetteville, Arkansas, United States
Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Field Agent is a retail auditing and data collection service for CPG companies through a proprietary network of "agents". Field Agent was founded in 2010 and is based in Fayetteville, Arkansas.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Arkansas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-20 SimpliField

Fayetteville, Arkansas, United States

SimpliField is a mobile-first platform for seamlessly managing remote stores and field teams. The company's mobile technology helps companies boost revenue on average by 3% while reducing churn by 30% by coordinating, operating, and analyzing their distant retail operations and empowering brands, retailers, and restaurants to provide exceptional, in-store customer experiences at-scale. SimpliField was founded in 2016 and is based in New York City.

Buy -
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