M&A Deal Summary

YOOBIC Acquires Humanitics

On November 13, 2025, YOOBIC acquired software company Humanitics

Acquisition Highlights
  • This is YOOBIC’s 1st transaction in the Software sector.
  • This is YOOBIC’s 1st transaction in France.

M&A Deal Summary

Date 2025-11-13
Target Humanitics
Sector Software
Buyer(s) YOOBIC
Deal Type Add-on Acquisition

Target

Humanitics

Paris, France
Humanitics provides an AI-driven platform that consolidates internal and external retail data, then detects, prioritises and delivers actionable insights for store-level teams to drive retail performance. Humanitics was founded in 2020 and is headquartered in Paris, France.

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Buyer(S) 1

Buyer

YOOBIC

London, United Kingdom

Category Company
Founded 2014
Sector Information Technology
DESCRIPTION

YOOBIC is an all-in-one digital workplace for frontline teams across retail, hospitality, manufacturing, warehousing, construction and more. YOOBIC was founded in 2014 and is based in London, United Kingdom.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: France M&A 1 of 1
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-15 SimpliField

Fayetteville, Arkansas, United States

SimpliField is a mobile-first platform for seamlessly managing remote stores and field teams. The company's mobile technology helps companies boost revenue on average by 3% while reducing churn by 30% by coordinating, operating, and analyzing their distant retail operations and empowering brands, retailers, and restaurants to provide exceptional, in-store customer experiences at-scale. SimpliField was founded in 2016 and is based in New York City.

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