Add-on Acquisition • Internet Software and Services

Yodlee Acquires ProfitFuel

On May 24, 2011, Yodlee acquired internet software and services company ProfitFuel

Acquisition Context

This is Yodlee’s 1st transaction in the Internet Software and Services sector.
This is Yodlee’s 1st transaction in the United States.
This is Yodlee’s 1st transaction in Texas.

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M&A Deal Summary
Date	May 24, 2011
Target	ProfitFuel
Sector	Internet Software and Services
Buyer(s)	Yodlee
Deal Type	Add-on Acquisition
Advisor(s)	Arbor Advisors (Financial)

Target Company

ProfitFuel

Asutin, Texas, United States

ProfitFuel, based in Austin, TX, is a provider of local search engine optimization (SEO) services to small businesses across the United States.

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Buyer Overview 1

Buyer

Yodlee

Berwyn, Pennsylvania, United States

Category	Company
Founded	1999
Sector	Internet Software and Services

DESCRIPTION

Yodlee specializes in open finance, data aggregation, and analytics solutions for financial institutions and fintech companies. Yodlee was founded in 1999 and is based in Redwood City, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Texas	1 of 1
Country: United States	1 of 1
Year: 2011	1 of 1

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