Growth Capital • Marketing

YFM Equity Partners Invests In Force24

On November 23, 2020, private equity firm YFM Equity Partners invested in marketing company Force24

Investment Context
  • This is YFM Equity Partners’ 2nd transaction in the Marketing sector.
  • This is YFM Equity Partners’ 77th transaction in the United Kingdom.

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Investment Summary

Date November 23, 2020
Target Force24
Sector Marketing
Investor(s) YFM Equity Partners
Deal Type Growth Capital

Target Company

Force24

Leeds, United Kingdom
Force24 is a cloud-based marketing automation platform that allows an in-house marketing manager to deliver personalized marketing campaigns with Customer Relationship Management (CRM) integration. Force24 was founded in 2010 and is based in Leeds, United Kingdom.
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Investor Overview 1

Investor

YFM Equity Partners

Leeds, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1982
PE ASSETS 300M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

YFM Equity Partners is a private equity firm focused on growth oriented investments in UK-based companies. The Firm looks to invest up to £10 million to support a variety of established, growing, and profitable businesses. YFM Equity Partners was formed in 1982 and is based in Leeds, England.


Deal Context for Investor #
Overall 78 of 91
Sector: Marketing 2 of 3
Type: Growth Capital 32 of 38
Country: United Kingdom 77 of 90
Year: 2020 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-13 GHG Solutions

Eastleigh, United Kingdom

GHG Solutions is a provider in the developing bespoke claims management and loss adjusting for the UK insurance sector, covering both the domestic and commercial markets. With particular expertise in property, liability, subsidence, and claims administration, it is well placed to offer a comprehensive service, including having specialist knowledge areas. GHG was founded in 1995 in Eastleigh, United Kingdom.

Buy £17M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-10 Collaborative Project Management Services

London, United Kingdom

Collaborative Project Management Services Ltd. is a provider of full project solutions to traditional project consultancy for the rail sector. CPMS provides multidiscipline Project Management to the railway system across track, signalling, telecoms, civils, and overhead lines. Collaborative Project Management Services was founded in 2012 and is based in London, United Kingdom.

Sell -