Add-on Acquisition • Consumer Products

YETI Acquires Mystery Ranch

On January 31, 2024, YETI acquired consumer products company Mystery Ranch

Acquisition Context

This is YETI’s 1st transaction in the Consumer Products sector.
This is YETI’s 1st transaction in the United States.
This is YETI’s 1st transaction in Montana.

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M&A Deal Summary
Date	January 31, 2024
Target	Mystery Ranch
Sector	Consumer Products
Buyer(s)	YETI
Deal Type	Add-on Acquisition

Target Company

Mystery Ranch

Bozeman, Montana, United States

Mystery Ranch is a designer and manufacturer of durable load-bearing backpacks, bags, and pack accessories. Mystery Ranch is based in Bozeman, Montana.

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Buyer Overview 1

Buyer

YETI

Austin, Texas, United States

Category	Company
Founded	2006
Sector	Consumer Products
Employees	1,340
Revenue	1.8B USD (2024)

DESCRIPTION

YETI is a producer of outdoor products including coolers, thermoses, cups, apparel, and other products serving the outdoor enthusiast community. YETI was established in 2006 and is based in Austin, Texas.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: Montana	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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