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  6. Yellowbrick Acquires Animation Mentor

M&A Deal Summary

Yellowbrick Acquires Animation Mentor

On August 24, 2021, Yellowbrick acquired education company Animation Mentor from Greybull Stewardship

Acquisition Highlights
  • This is Yellowbrick’s 1st transaction in the Education sector.
  • This is Yellowbrick’s 1st transaction in the United States.
  • This is Yellowbrick’s 1st transaction in California.

M&A Deal Summary
Date 2021-08-24
Target Animation Mentor
Sector Education
Buyer(s) Yellowbrick
Sellers(s) Greybull Stewardship
Deal Type Add-on Acquisition

Target

Animation Mentor

Emeryville, California, United States
Animation Mentor is an online animation school that teaches students character animation skills. Animation Mentor was founded in 2005 and is based in Emeryville, California.

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Buyer(S) 1

Buyer

Yellowbrick

New York, New York, United States
Category Company
Founded 2014
Sector Education
DESCRIPTION

Yellowbrick is a provider in online education and career exploration for the Arts, Media, Sports, and Entertainment industries. The company develops exciting, accessible online programs in collaboration with top brands and world-renowned universities. Yellowbrick was founded in 2014 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Education M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

SELLER

Greybull Stewardship

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2010
Size Small
Type Sector Agnostic
DESCRIPTION

Greybull Stewardship is a private investment firm focused on majority or minority investments in small companies. The Firm targets profitable businesses with $500K to $5 million of pre-tax profits. Greybull does not have any sector preferences and will consider opportunities throughout the US. Greybull Stewardship was formed in 2010 and is based in Cody, Wyoming.

DEAL STATS #
Overall 5 of 8
Sector: Education M&A 1 of 3
Type: Add-on Acquisition M&A Deals 5 of 7
State: California M&A 1 of 1
Country: United States M&A 5 of 8
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-28 MCA Fabrication

Manchester, Tennessee, United States

MCA Fabrication provides design and manufacturing services to the electrical equipment market. The Company’s core products include electrical enclosures, power distribution solutions, and electrical components. MCA Fabrication was founded in 1904 and is headquartered in Manchester, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-22 VU Custom

Westport, Connecticut, United States

VU Custom helps leading brands combine innovative technology and small batch manufacturing to enable profitable and scalable personalization, decoration, and mass customization. The Company’s powerful SaaS offering is enhanced by VU Custom’s in-house consulting services and manufacturing capabilities, providing a one-stop-shop to meet customer needs. VU Custom was founded in 2014 and is headquartered in Westport, Connecticut.

Buy -
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