M&A Deal Summary

Yellow Wood Partners Acquires plusOne

On December 1, 2021, private equity firm Yellow Wood Partners acquired consumer products company plusOne

Acquisition Highlights
  • This is Yellow Wood Partners’ 6th transaction in the Consumer Products sector.
  • This is Yellow Wood Partners’ 7th transaction in the United States.
  • This is Yellow Wood Partners’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2021-12-01
Target plusOne
Sector Consumer Products
Buyer(s) Yellow Wood Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

plusOne

Newton, Massachusetts, United States
plusOne provides sexual wellness devices brand in US retail, offering premium quality products at an affordable price across all major FDM retailers. plusOne is based in Newton, Massachusetts.

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Buyer(S) 1

Buyer

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $35 to $200 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 8 of 11
Sector (Consumer Products) 6 of 9
Type (Buyout (LBO, MBO, MBI)) 3 of 3
State (Massachusetts) 1 of 2
Country (United States) 7 of 10
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Reckitt Benckiser - Scholl

Slough, United Kingdom

Reckitt Benckiser's Scholl produces a wide range of skin care products, insoles and treatment solutions for targeted foot conditions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-17 Beacon Wellness Brands

Newton, Massachusetts, United States

Beacon Wellness Brands markets and sells sexual wellness devices under the PlusOne and Deia brands, which are sold in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business. Beacon Wellness Brands was formed in 2022 and is based in Newton, Massachusetts.

Buy -
Mergr

Product

Company

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