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Investment Summary

Yello Mobile Invests In Adplus

On March 4, 2015, Yello Mobile invested in media company Adplus

Investment Highlights
  • This is Yello Mobile’s 1st transaction in the Media sector.
  • This is Yello Mobile’s 2nd transaction in Indonesia.

Investment Summary
Date 2015-03-04
Target Adplus
Sector Media
Investor(s) Yello Mobile
Deal Type Stake Purchase

Target

Adplus

Jakarta Selatan, Indonesia
Adplus is a digital advertising company, specializing in media placements and display network.

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Investor(S) 1

Investor

Yello Mobile

Seoul, South Korea
Category Company
Founded 2012
Sector Media
DESCRIPTION

Yello Mobile is a mobile media group specialising in five major business sectors: shopping, media & content, advertising & digital marketing, travel and online-to-offline (O2O) services. Yello Mobile provides everything from creative digital marketing strategy to mobile ad network platform as well as viral and SNS marketing platform.

DEAL STATS #
Overall 2 of 2
Sector: Media M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Indonesia M&A 2 of 2
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-05 PriceArea

Indonesia

PriceArea is a web based platform for household products price comparison.

Buy -
Mergr

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