Add-on Acquisition • Internet Software and Services

Yahoo! Acquires Tumblr

On June 20, 2013, Yahoo! acquired internet software and services company Tumblr for 1.1B USD

Acquisition Context

This is Yahoo!’s 45th transaction in the Internet Software and Services sector.
This is Yahoo!’s 4th largest (disclosed) transaction.
This is Yahoo!’s 66th transaction in the United States.
This is Yahoo!’s 10th transaction in New York.

Investment Fate

Tumblr was divested to a consortium of strategic buyers in 2019 for 10M USD.

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M&A Deal Summary
Date	June 20, 2013
Target	Tumblr
Sector	Internet Software and Services
Buyer(s)	Yahoo!
Deal Type	Add-on Acquisition
Deal Value	1.1B USD
Advisor(s)	Qatalyst Partners (Financial)

Target Company

Tumblr

New York, New York, United States

Tumblr is an online service that allows users to post content (text, photos, and video) to a short-form blog. The Company was formed in 2007 and is headquartered in New York City.

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Buyer Overview 1

Buyer

Yahoo!

Sunnyvale, California, United States

Category	Company
Founded	1994
Sector	Internet Software and Services
Employees	9,400
Revenue	5.0B USD (2015)

DESCRIPTION

Entrance to Yahoo's corporate campus in Sunnyvale, California.

Yahoo! is a provider of internet search tools, content, and communication services. Yahoo! was formed in 1994 and is based in Sunnyvale, California.

Deal Context for Buyer	#
Overall	77 of 117
Sector: Internet Software and Services	45 of 65
Type: Add-on Acquisition	73 of 111
State: New York	10 of 13
Country: United States	66 of 101
Year: 2013	12 of 28
Size (of disclosed)	4 of 34

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2013-06-13	Rondee Palo Alto, California, United States Rondee is a free conference call service, it offer a superior way to communicate on the phone.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2013-06-13

Rondee

Palo Alto, California, United States

Rondee is a free conference call service, it offer a superior way to communicate on the phone.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2013-07-02	Qwiki Palo Alto, California, United States Qwiki produces an app that allows users to create interactive stories using the pictures and videos in the user's mobile phone or tablet.	Buy	$50M

DATE

TARGET

DEAL TYPE

VALUE

2013-07-02

Qwiki

Palo Alto, California, United States

Qwiki produces an app that allows users to create interactive stories using the pictures and videos in the user's mobile phone or tablet.

Buy

$50M

Explore Related M&A Activity

Internet Software and Services M&A - Add-on Acquisition M&A Deals - New York M&A - United States M&A - 2013 M&A