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  6. Yahoo! Acquires MyBlogLog

M&A Deal Summary

Yahoo! Acquires MyBlogLog

On February 9, 2007, Yahoo! acquired internet software and services company MyBlogLog

Acquisition Highlights
  • This is Yahoo!’s 29th transaction in the Internet Software and Services sector.
  • This is Yahoo!’s 39th transaction in the United States.
  • This is Yahoo!’s 2nd transaction in Florida.

M&A Deal Summary
Date 2007-02-09
Target MyBlogLog
Sector Internet Software and Services
Buyer(s) Yahoo!
Deal Type Add-on Acquisition

Target

MyBlogLog

Orlando, Florida, United States
MyBlogLog is a software code that works by having insert JavaScript tracking code on client pages. That allows MyBlogLog to identify MyBlogLog members that come to a client site. The members themselves are identified by cookies MyBlogLog leaves with them when they register with the service.

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Buyer(S) 1

Buyer

Yahoo!

Sunnyvale, California, United States
Category Company
Founded 1994
Sector Internet Software and Services
Employees9,400
Revenue 5.0B USD (2015)
DESCRIPTION
Entrance to Yahoo's corporate campus in Sunnyvale, California.
Entrance to Yahoo's corporate campus in Sunnyvale, California.

Yahoo! is a provider of internet search tools, content, and communication services. Yahoo! was formed in 1994 and is based in Sunnyvale, California.

DEAL STATS #
Overall 45 of 117
Sector: Internet Software and Services M&A 29 of 65
Type: Add-on Acquisition M&A Deals 44 of 111
State: Florida M&A 2 of 2
Country: United States M&A 39 of 101
Year: 2007 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-14 Wretch

Taipei City, Taiwan

WRETCH, a Taiwanese social media content provider of web blogs and online photo album services.

Buy $22M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-30 Right Media

New York, New York, United States

Right Media, Inc. is an online advertising company that provides a marketplace for advertisers, publishers, and ad networks to trade digital media.

Buy $680M
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