M&A Deal Summary |
|
|---|---|
| Date | 2025-09-30 |
| Target | Perfect Category |
| Sector | Business Services |
| Buyer(s) | XTEL Group |
| Sellers(s) | Kantar |
| Deal Type | Divestiture |
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XTEL Group is a provider of trade promotion management and optimization software and services to the consumer-packaged goods (CPG) industry. XTEL Group is based in Casalecchio di Reno, Italy.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Business Services M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| Country: United Kingdom M&A | 1 of 1 |
| Year: 2025 M&A | 1 of 1 |
Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.
| DEAL STATS | # |
|---|---|
| Overall | 8 of 8 |
| Sector: Business Services M&A | 4 of 4 |
| Type: Divestiture M&A Deals | 8 of 8 |
| Country: United Kingdom M&A | 5 of 5 |
| Year: 2025 M&A | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-01-17 |
Kantar Media
Chambourcy, France Kantar Media provides critical information that helps its clients make better communications decisions. It enables the world’s leading brands, publishers, agencies, and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions to earned media. Kantar Media is based in Chambourcy, France. |
Sell | $1.0B |
