M&A Deal Summary

Xsolla Acquires Rainmaker

On October 11, 2023, Xsolla acquired marketing company Rainmaker from Videndum

Acquisition Highlights
  • This is Xsolla’s 1st transaction in the Marketing sector.
  • This is Xsolla’s 2nd transaction in the United States.
  • This is Xsolla’s 1st transaction in Illinois.

M&A Deal Summary

Date 2023-10-11
Target Rainmaker
Sector Marketing
Buyer(s) Xsolla
Sellers(s) Videndum
Deal Type Divestiture

Target

Rainmaker

Chicago, Illinois, United States
Rainmaker provides data and tools to engage and grow communities for streamers and the teams that support them. the company provides industry-wide data, discovery, and campaigns with automated reporting. Rainmaker is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Xsolla

Limassol, Cyprus

Category Company
Sector Digital Media
DESCRIPTION

Xsolla is a video game commerce company, powered by its Transaction Engine and Business Engine, that helps developers and publishers market, sell, connect and optimize their games globally. Serving only the video game industry, the Xsolla Transaction Engine powers the full suite of cloud-based tools to promote and monetize projects, while Xsolla Business Engine provides clients with the roadmap to maximize those tools, and connect them with industry partnerships to expand their business. Xsolla is based in Limassol, Cyprus.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-22 Slemma

Los Angeles, California, United States

Slemma is an advanced data analytics company that helps its clients to easily create customizable dashboards and presentations to discover valuable business insights. It empowers business leaders and team members to monitor and improve KPIs, speed up internal decision-making, win more clients, and increase transparency in their company. Slemma was founded in 2013 and is based in Los Angeles, California.

Buy -

Seller(S) 1

SELLER

Videndum

Richmond, United Kingdom

Category Company
Sector Media
DESCRIPTION

Videndum is a global provider of hardware products and software solutions to the growing content creation market. The company's customers include broadcasters, film studios, production and rental companies, photographers, independent content creators ("ICCs"), vloggers, influencers, gamers, professional sound crews, and enterprises. It designs, manufactures, and distributes high-performance products and solutions, including camera supports and stabilizers, video transmission systems and monitors, live streaming solutions, smartphone accessories, robotic camera systems, prompters, LED lighting, mobile power, carrying solutions, backgrounds, audio capture, and noise reduction equipment. Videndum is based in Richmond, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1