Add-on Acquisition • Information Technology

XR Extreme Reach Acquires Digital Generation

On February 10, 2014, XR Extreme Reach acquired information technology company Digital Generation for 485M USD

Acquisition Context

This is XR Extreme Reach’s 1st transaction in the Information Technology sector.
This is XR Extreme Reach’s largest (disclosed) transaction.
This is XR Extreme Reach’s 1st transaction in the United States.
This is XR Extreme Reach’s 1st transaction in Texas.

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M&A Deal Summary
Date	February 10, 2014
Target	Digital Generation
Sector	Information Technology
Buyer(s)	XR Extreme Reach
Deal Type	Add-on Acquisition
Deal Value	485M USD

Target Company

Digital Generation

Irving, Texas, United States

DG was a provider of distribution solutions for television advertising. Its offices and personnel will be immediately integrated into Extreme Reach. All DG TV customers and assets will be transitioned onto the Extreme Reach cloud platform.

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Buyer Overview 1

Buyer

XR Extreme Reach

New York, New York, United States

Category	Company
Founded	2008
Sector	Marketing

DESCRIPTION

XR Extreme Reach is a provider of integrated cross-media video advertising and talent solutions that span TV, Web, Mobile, and all other video media. XR Extreme Reach was founded in 2008 and is based in New York, New York.

Deal Context for Buyer	#
Overall	1 of 5
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 5
State: Texas	1 of 1
Country: United States	1 of 4
Year: 2014	1 of 2
Size (of disclosed)	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-05-06	BrandAds Emeryville, California, United States BrandAds, a video ad intelligence company based in Emeryville, Calif.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-05-06

BrandAds

Emeryville, California, United States

BrandAds, a video ad intelligence company based in Emeryville, Calif.

Buy

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