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M&A Deal Summary

XR Extreme Reach Acquires Digital Generation

On February 10, 2014, XR Extreme Reach acquired information technology company Digital Generation for 485M USD

Acquisition Highlights
  • This is XR Extreme Reach’s 1st transaction in the Information Technology sector.
  • This is XR Extreme Reach’s largest (disclosed) transaction.
  • This is XR Extreme Reach’s 1st transaction in the United States.
  • This is XR Extreme Reach’s 1st transaction in Texas.

M&A Deal Summary
Date 2014-02-10
Target Digital Generation
Sector Information Technology
Buyer(s) XR Extreme Reach
Deal Type Add-on Acquisition
Deal Value 485M USD

Target

Digital Generation

Irving, Texas, United States
DG was a provider of distribution solutions for television advertising. Its offices and personnel will be immediately integrated into Extreme Reach. All DG TV customers and assets will be transitioned onto the Extreme Reach cloud platform.

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Buyer(S) 1

Buyer

XR Extreme Reach

New York, New York, United States
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

XR Extreme Reach is a provider of integrated cross-media video advertising and talent solutions that span TV, Web, Mobile, and all other video media. XR Extreme Reach was founded in 2008 and is based in New York, New York.

DEAL STATS #
Overall 1 of 5
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 5
State: Texas M&A 1 of 1
Country: United States M&A 1 of 4
Year: 2014 M&A 1 of 2
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-06 BrandAds

Emeryville, California, United States

BrandAds, a video ad intelligence company based in Emeryville, Calif.

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