Add-on Acquisition • Media

XR Extreme Reach Acquires attikSpace

On November 9, 2021, XR Extreme Reach acquired media company attikSpace

Acquisition Context

This is XR Extreme Reach’s 2nd transaction in the Media sector.
This is XR Extreme Reach’s 4th transaction in the United States.
This is XR Extreme Reach’s 2nd transaction in California.

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M&A Deal Summary
Date	November 9, 2021
Target	attikSpace
Sector	Media
Buyer(s)	XR Extreme Reach
Deal Type	Add-on Acquisition

Target Company

attikSpace

Burbank, California, United States

attikSpace provides asset storage, media delivery, and production services to more than 200 brands and agencies. attikSpace’s Media Delivery Services offers a variety of encoding and delivery services tailored to meet the requirements of our broad range of customers. attikSpace was founded in 2010 and is based in Burbank, California.

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Buyer Overview 1

Buyer

XR Extreme Reach

New York, New York, United States

Category	Company
Founded	2008
Sector	Marketing

DESCRIPTION

XR Extreme Reach is a provider of integrated cross-media video advertising and talent solutions that span TV, Web, Mobile, and all other video media. XR Extreme Reach was founded in 2008 and is based in New York, New York.

Deal Context for Buyer	#
Overall	5 of 5
Sector: Media	2 of 2
Type: Add-on Acquisition	5 of 5
State: California	2 of 2
Country: United States	4 of 4
Year: 2021	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-20	Adstream London, United Kingdom Adstream is an advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage, and delivery of content. Adstream's USP is its single, global platform, integrated both with all the creation tools and DAMs their clients already work with and all the platforms and media destinations those clients use to reach their customers. Adstream was founded in 2001 and is based in London, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-20

Adstream

London, United Kingdom

Adstream is an advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage, and delivery of content. Adstream's USP is its single, global platform, integrated both with all the creation tools and DAMs their clients already work with and all the platforms and media destinations those clients use to reach their customers. Adstream was founded in 2001 and is based in London, United Kingdom.

Buy

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