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  5. XR Extreme Reach Acquires Adstream

M&A Deal Summary

XR Extreme Reach Acquires Adstream

On April 20, 2021, XR Extreme Reach acquired marketing company Adstream

Acquisition Highlights
  • This is XR Extreme Reach’s 1st transaction in the Marketing sector.
  • This is XR Extreme Reach’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2021-04-20
Target Adstream
Sector Marketing
Buyer(s) XR Extreme Reach
Deal Type Add-on Acquisition
Advisor(s) JEGI Clarity (Financial)

Target

Adstream

London, United Kingdom
Adstream is an advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage, and delivery of content. Adstream's USP is its single, global platform, integrated both with all the creation tools and DAMs their clients already work with and all the platforms and media destinations those clients use to reach their customers. Adstream was founded in 2001 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

XR Extreme Reach

New York, New York, United States
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

XR Extreme Reach is a provider of integrated cross-media video advertising and talent solutions that span TV, Web, Mobile, and all other video media. XR Extreme Reach was founded in 2008 and is based in New York, New York.

DEAL STATS #
Overall 4 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 5
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-15 Talent Partners

Chicago, Illinois, United States

Talent Partners, Inc. provider of business affairs solutions for advertisers and agencies, including the management of talent contracts and payment and the handling of rights and royalties for commercials across TV and digital video advertising.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-09 attikSpace

Burbank, California, United States

attikSpace provides asset storage, media delivery, and production services to more than 200 brands and agencies. attikSpace’s Media Delivery Services offers a variety of encoding and delivery services tailored to meet the requirements of our broad range of customers. attikSpace was founded in 2010 and is based in Burbank, California.

Buy -
Mergr

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