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M&A Deal Summary

XLMedia Acquires Good Game - Key Online Assets

On January 15, 2018, XLMedia acquired digital media company Good Game - Key Online Assets from Good Game for 15M EUR

Acquisition Highlights
  • This is XLMedia’s 2nd transaction in the Digital Media sector.
  • This is XLMedia’s largest (disclosed) transaction.
  • This is XLMedia’s 1st transaction in Malta.

M&A Deal Summary
Date 2018-01-15
Target Good Game - Key Online Assets
Sector Digital Media
Buyer(s) XLMedia
Sellers(s) Good Game
Deal Type Divestiture
Deal Value 15M EUR

Target

Good Game - Key Online Assets

Malta
Good Game Ltd. - Key Online Assets comprises a leading network of gambling related websites focused on web and mobile traffic, specialising in casino games. Active since 2009, the websites provide visitors with useful information such as reviews of online casino websites, comparison of promotions offered by different brands and information on payment solutions. Traffic to and followers of the websites has steadily grown since inception and they now refer a significant number of players to their customers' websites.

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Buyer(S) 1

Buyer

XLMedia

Saint Helier, United Kingdom
Category Company
Founded 2008
Sector Digital Media
Employees193
Revenue 18M GBP (2024)
DESCRIPTION

XLMedia is an online gaming marketing services provider. It owns and operates various sites in gambling, sports media, and sports betting. XLMedia PLC was founded in 2008 and is based in Saint Helier, United Kingdom.

DEAL STATS #
Overall 7 of 7
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
Country: Malta M&A 1 of 1
Year: 2018 M&A 1 of 1
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-14 Moneyblogs

Yarmouth, Maine, United States

Moneyblogs LLC (Money Under 30) is a personal finance site providing information for young adults wanting to make informed financial decisions, particularly around credit cards, loans, mortgages and savings accounts. Moneyblogs LLC was established in 2006 and is based in Yarmouth, Maine.

Buy $7M

Seller(S) 1

SELLER

Good Game

Gżira, Malta
Category Company
Founded 2011
Sector Digital Media
DESCRIPTION

Good Game Ltd. specialise in search engine optimisation and combine it with high-level user intention engineering on websites and social media platforms to generate plenty of value for iGaming partners. Company do this by driving quality traffic to a wide range of online casinos and sportsbooks.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Malta M&A 1 of 1
Year: 2018 M&A 1 of 1
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