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M&A Deal Summary

XLMedia Acquires ExciteAd Digital Marketing

On September 1, 2014, XLMedia acquired media company ExciteAd Digital Marketing for 19M USD

Acquisition Highlights
  • This is XLMedia’s 1st transaction in the Media sector.
  • This is XLMedia’s largest (disclosed) transaction.
  • This is XLMedia’s 1st transaction in Israel.

M&A Deal Summary
Date 2014-09-01
Target ExciteAd Digital Marketing
Sector Media
Buyer(s) XLMedia
Deal Type Add-on Acquisition
Deal Value 19M USD

Target

ExciteAd Digital Marketing

Ramat Gan, Israel
ExciteAd Digital Marketing Ltd. is a social and mobile gaming marketing firm.

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Buyer(S) 1

Buyer

XLMedia

Saint Helier, United Kingdom
Category Company
Founded 2008
Sector Digital Media
Employees193
Revenue 18M GBP (2024)
DESCRIPTION

XLMedia is an online gaming marketing services provider. It owns and operates various sites in gambling, sports media, and sports betting. XLMedia PLC was founded in 2008 and is based in Saint Helier, United Kingdom.

DEAL STATS #
Overall 1 of 7
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 6
Country: Israel M&A 1 of 2
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 7
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-16 Marmar Media

Tel Aviv, Israel

Marmar Media Ltd. is a performance media company for web and mobile.

Buy $7M
Mergr

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