Add-on Acquisition • Marketing

XLMedia Acquires ClicksMob

On February 7, 2017, XLMedia acquired marketing company ClicksMob for 5M USD

Acquisition Context
  • This is XLMedia’s 1st transaction in the Marketing sector.
  • This is XLMedia’s 6th largest (disclosed) transaction.
  • This is XLMedia’s 1st transaction in the United States.
  • This is XLMedia’s 1st transaction in California.

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M&A Deal Summary

Date February 7, 2017
Target ClicksMob
Sector Marketing
Buyer(s) XLMedia
Deal Type Add-on Acquisition
Deal Value 5M USD

Target Company

ClicksMob

San Francisco, California, United States
ClicksMob, Inc. is a mobile performance marketing platform. The company deliver performance-based user acquisition & monetization solutions (CPI/CPA) to leading apps in all verticals - gaming, ecommerce, travel, entertainment, finance, and more.
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Buyer Overview 1

Buyer

XLMedia

Saint Helier, United Kingdom

Category Company
Founded 2008
Sector Digital Media
Employees193
Revenue 18M GBP (2024)
DESCRIPTION

XLMedia is an online gaming marketing services provider. It owns and operates various sites in gambling, sports media, and sports betting. XLMedia PLC was founded in 2008 and is based in Saint Helier, United Kingdom.


Deal Context for Buyer #
Overall 4 of 7
Sector: Marketing 1 of 1
Type: Add-on Acquisition 4 of 6
State: California 1 of 1
Country: United States 1 of 3
Year: 2017 2 of 4
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-03 GreedyRates.com

Montreal, Quebec, Canada

GreedyRates.com is one of Canada's major credit card comparison websites. GreedyRates.ca compares multiple companies at once also save users loads of time that would otherwise be spent calculating the value of each point and searching every credit card company for the best rates.

Buy $9M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-27 Secure Thoughts

Kirkland, Washington, United States

Secure Thoughts is a cyber security firm that provides threat detection and information protection services for enterprises. Secure Thoughts is headquartered in Kirkland, Washington.

Buy $2M