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  6. XGEN AI Acquires R2Decide

M&A Deal Summary

XGEN AI Acquires R2Decide

On September 18, 2025, XGEN AI acquired internet software and services company R2Decide

Acquisition Highlights
  • This is XGEN AI’s 1st transaction in the Internet Software and Services sector.
  • This is XGEN AI’s 1st transaction in the United States.
  • This is XGEN AI’s 1st transaction in Delaware.

M&A Deal Summary
Date 2025-09-18
Target R2Decide
Sector Internet Software and Services
Buyer(s) XGEN AI
Deal Type Add-on Acquisition

Target

R2Decide

Wilmington, Delaware, United States
r2decide is an AI-powered ecommerce optimization platform designed to supercharge online stores with cutting-edge generative technologies. It focuses on enhancing product discovery, personalization, and conversion rates through multimodal search and intelligent content delivery. R2Decide is based in Wilmington, Delaware.

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Buyer(S) 1

Buyer

XGEN AI

Category Company
DESCRIPTION

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Delaware M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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