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M&A Deal Summary

X Acquires MoPub

On September 9, 2013, X acquired internet software and services company MoPub for 350M USD

Acquisition Highlights
  • This is X’s 7th transaction in the Internet Software and Services sector.
  • This is X’s largest (disclosed) transaction.
  • This is X’s 9th transaction in the United States.
  • This is X’s 5th transaction in California.
Investment Fate
  • MoPub was divested to a consortium of strategic buyers in 2021 for 1.1B USD.

M&A Deal Summary
Date 2013-09-09
Target MoPub
Sector Internet Software and Services
Buyer(s) X
Deal Type Add-on Acquisition
Deal Value 350M USD
Advisor(s) Qatalyst Partners (Financial)

Target

MoPub

San Francisco, California, United States
MoPub is a mobile ad serving platform that gives app publishers a way to monetize their apps. MoPub was founded in 2010 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

X

Bastrop, Texas, United States
Category Company
Founded 2006
Sector Internet Software and Services
Revenue 5.1B USD (2021)
DESCRIPTION
X's office in San Francisco, California.
X's office in San Francisco, California.

X is a real-time information network of connected users. At the heart of X are small bursts of information, media, and other content. X was established in 2006 and is based in Bastrop, Texas.

DEAL STATS #
Overall 10 of 37
Sector (Internet Software and Services) 7 of 28
Type (Add-on Acquisition) 10 of 37
State (California) 5 of 21
Country (United States) 9 of 32
Year (2013) 4 of 4
Size (of disclosed) 1 of 5
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