Divestiture • Marketing

Wunderman Thompson Acquires Pmweb Comunicação

On January 3, 2017, Wunderman Thompson acquired marketing company Pmweb Comunicação from Responsys

Acquisition Context
  • This is Wunderman Thompson’s 1st transaction in the Marketing sector.
  • This is Wunderman Thompson’s 1st transaction in Brazil.

Explore All 194 Divestiture Marketing Deals - Search the Database Free


M&A Deal Summary

Date January 3, 2017
Target Pmweb Comunicação
Sector Marketing
Buyer(s) Wunderman Thompson
Sellers(s) Responsys
Deal Type Divestiture

Target Company

Pmweb Comunicação

Sao Paulo, Brazil
Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.
Explore More Deals

Browse All 215,158 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Wunderman Thompson

New York, New York, United States

Category Company
Founded 1958
Sector Marketing
DESCRIPTION

Wunderman Thompson is a creative, data and technology agency for growth brands. The agency produces breakthrough creativity that helps clients’ businesses expand and grow.


Deal Context for Buyer #
Overall 3 of 9
Sector: Marketing 1 of 4
Type: Divestiture 1 of 1
Country: Brazil 1 of 1
Year: 2017 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 ABS Creative Group

Dilbeek, Belgium

ABS Creative Group is a full-service agency that combines data, medical expertise, creativity, technology and tactical intelligence to develop impactful communication strategies and campaigns for clients in the healthcare industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-05 The Cocktail

Spain

The Cocktail is a provider of sophisticated digital transformation services through an integrated approach to strategy development, design and technology to deliver concrete business value to brands.

Buy -

Seller Profile 1

SELLER

Responsys

San Bruno, California, United States

Category Company
Sector Software
DESCRIPTION

Responsys, Inc. provides enterprise-scale cloud-based B2C marketing software. Responsys is used by B2C brands to orchestrate marketing interactions across email, mobile, social, display and the web.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: Brazil 1 of 1
Year: 2017 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-14 Pmweb Comunicação

Sao Paulo, Brazil

Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.

Buy -

Explore Related M&A Activity