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Add-on Acquisition • Digital Media

Wunderman Thompson Acquires Binarix S.A.C.

On January 7, 2015, Wunderman Thompson acquired digital media company Binarix S.A.C.

Acquisition Context
  • This is Wunderman Thompson’s 1st transaction in the Digital Media sector.
  • This is Wunderman Thompson’s 1st transaction in Peru.

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M&A Deal Summary
Date January 7, 2015
Target Binarix S.A.C.
Sector Digital Media
Buyer(s) Wunderman Thompson
Deal Type Add-on Acquisition

Target Company

Binarix S.A.C.

Miraflores, Peru
Binarix S.A.C. is a digital marketing agency in Peru. The agency, which provides consulting, digital marketing, creative and media buying services to its clients.
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Buyer Overview 1

Buyer

Wunderman Thompson

New York, New York, United States
Category Company
Founded 1958
Sector Marketing
DESCRIPTION

Wunderman Thompson is a creative, data and technology agency for growth brands. The agency produces breakthrough creativity that helps clients’ businesses expand and grow.

Deal Context for Buyer #
Overall 1 of 9
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 1 of 7
Country: Peru 1 of 1
Year: 2015 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 ABS Creative Group

Dilbeek, Belgium

ABS Creative Group is a full-service agency that combines data, medical expertise, creativity, technology and tactical intelligence to develop impactful communication strategies and campaigns for clients in the healthcare industry.

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