M&A Deal Summary

Wunderkind Acquires SmarterHQ

On November 17, 2020, Wunderkind acquired marketing company SmarterHQ

Acquisition Highlights
  • This is Wunderkind’s 1st transaction in the Marketing sector.
  • This is Wunderkind’s 1st transaction in the United States.
  • This is Wunderkind’s 1st transaction in Indiana.

M&A Deal Summary
Date 2020-11-17
Target SmarterHQ
Sector Marketing
Buyer(s) Wunderkind
Deal Type Add-on Acquisition
Advisor(s) ComCap LLC (Financial)

Target

SmarterHQ

Indianapolis, Indiana, United States
SmarterHQ is a personalization platform built on a CDP infrastructure that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. SmarterHQ was formed in 2010 and is based in Indianapolis, Indiana.

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Buyer(S) 1

Buyer

Wunderkind

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Wunderkind is a performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Indiana) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
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