M&A Deal Summary

WST Corp Acquires Conversion First Marketing

On July 19, 2023, WST Corp acquired marketing company Conversion First Marketing

Acquisition Highlights
  • This is WST Corp’s 1st transaction in the Marketing sector.
  • This is WST Corp’s 1st transaction in the United States.
  • This is WST Corp’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2023-07-19
Target Conversion First Marketing
Sector Marketing
Buyer(s) WST Corp
Deal Type Add-on Acquisition

Target

Conversion First Marketing

Franklin, Tennessee, United States
Conversion First Marketing is an “SEO First” web design agency that serves clients around the nation. Its clients include Curry Ingram Academy, NICA: Arkansas League, Brides by Glitz Nashville, and Beacon Exit Advisors. Their primary services consist of custom digital marketing services, web design, pay-per-click, conversion rate optimization, and analytics and reporting. Conversion First Marketing was formed in 2014 and is based in Franklin, Tennessee.

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Buyer(S) 1

Buyer

WST Corp

Nashville, Tennessee, United States
Category Company
Sector Business Services
DESCRIPTION

WST Corp is an investment and operations company that brings business-class custom branding, website, marketing, and online solutions to businesses. The company was founded on the fundamental reality that online marketing solutions and services are terribly segmented and misleading. WST Corp is based in Nashville, Tennessee.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Tennessee) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
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