Add-on Acquisition • Business Services

WRG Acquires Serious Events

On November 25, 2012, WRG acquired business services company Serious Events

Acquisition Context

This is WRG’s 1st transaction in the Business Services sector.
This is WRG’s 1st transaction in China.

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M&A Deal Summary
Date	November 25, 2012
Target	Serious Events
Sector	Business Services
Buyer(s)	WRG
Deal Type	Add-on Acquisition

Target Company

Serious Events

Sheung Wan, China

Serious Events Limited creates and organizes events for fashion and luxury brands, corporations, and private clients in South East Asia.

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Buyer Overview 1

Buyer

WRG

Manchester, United Kingdom

Category	Company
Founded	1976
Sector	Media

DESCRIPTION

WRG is a live events and marketing agency. It specialises in product launches, summits, ceremonies, live broadcasts, bespoke installations and marketing services, including creative design, branding consultancy, web-services and film & digital services. Through company's Intersection model, creates live, hybrid and virtual experiences that inspire the lasting change the world needs. WRG was founded in 1976 and is based in Manchester, United Kingdom.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Business Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: China	1 of 1
Year: 2012	1 of 1

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