Stake Purchase • Media

WPP Invests In Plano.Trio Comunicacao

On September 4, 2007, WPP invested in media company Plano.Trio Comunicacao

Investment Context
  • This is WPP’s 8th transaction in the Media sector.
  • This is WPP’s 1st transaction in Brazil.

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Investment Summary

Date September 4, 2007
Target Plano.Trio Comunicacao
Sector Media
Investor(s) WPP
Deal Type Stake Purchase

Target Company

Plano.Trio Comunicacao

Sao Paulo, Brazil
Plano.Trio Comunicacao is a trade, marketing, events, promotions and design company.
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Investor Overview 1

Investor

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


Deal Context for Investor #
Overall 31 of 95
Sector: Media 8 of 16
Type: Stake Purchase 2 of 3
Country: Brazil 1 of 3
Year: 2007 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-17 24/7 Media

New York, New York, United States

24/7 Media, Inc. is a digital marketing company. 24/7 Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue.

Buy $649M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-10 Schematic

Los Angeles, California, United States

Schematic’s expertise extends to all digital platforms; having deployed and developed multiple award-winning solutions for the Web, interactive television, mobile devices and digital environments ─ and is an industry leader in identifying and utilizing emerging platforms.

Buy -

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