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M&A Deal Summary

WPP AUNZ Acquires AMR Interactive Group Pty

On February 28, 2006, WPP AUNZ acquired media company AMR Interactive Group Pty from Pacific Equity Partners

Acquisition Highlights
  • This is WPP AUNZ’s 1st transaction in the Media sector.
  • This is WPP AUNZ’s 1st transaction in Australia.

M&A Deal Summary
Date 2006-02-28
Target AMR Interactive Group Pty
Sector Media
Buyer(s) WPP AUNZ
Sellers(s) Pacific Equity Partners
Deal Type Add-on Acquisition

Target

AMR Interactive Group Pty

St Leonards,NSW, Australia
AMR Interactive is an Australian market research company offering a full range of research services to clients across a broad range of industries including e-commerce, telecommunications, retail, automotive, financial services, tourism, IT and pharmaceuticals.

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Buyer(S) 1

Buyer

WPP AUNZ

Millers Point, Australia
Category Company
Sector Marketing
Revenue 837M AUD (2019)
DESCRIPTION

WPP AUNZ operates as a marketing communications services company that offers services that include advertising, production, digital media, brand design, public relations, and research and sponsorship. WPP AUNZ is based in Millers Point, Australia.

DEAL STATS #
Overall 1 of 3
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
Country: Australia M&A 1 of 2
Year: 2006 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-01 Alpha Salmon

Crows Nest, Australia

Alpha Salmon is a provider of marketing centric e-business solutions.

Buy -

Seller(S) 1

SELLER

Pacific Equity Partners

Sydney, Australia

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 10.0B AUD
Size Mega
Type Sector Agnostic
DESCRIPTION

Pacific Equity Partner (PEP) is a private equity firm focused on buyout and late stage expansion capital investments in Australia and New Zealand. PEP typically partners with management teams in acquiring businesses and focuses on transactions valued up to AU$1 Billion. The Firm prefers control situations and typically holds investments for three to six years. PEP will not invest in start-ups or unprofitable businesses, as well as gambling or tobacco companies. Pacific Equity Partners was formed in 1998 and is based in Sydney, Australia. The Firm targets various industries.

DEAL STATS #
Overall 2 of 23
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 13
Country: Australia M&A 1 of 15
Year: 2006 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Xtralis Pty

Bentleigh East, Australia

Xtralis Pty Ltd. is a provider of aspirating smoke detection along with advanced perimeter security technologies and video analytics software

Buy AU$253M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-03-26 Oasis Asset Management

North Sydney, NSW, Australia

Oasis Asset Management provides superannuation and non-superannuation services, including master trust, wrap account trustee and administration services.

Sell -
Mergr

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