Add-on Acquisition • Information Technology

WPP AUNZ Acquires Alpha Salmon

On July 1, 2007, WPP AUNZ acquired information technology company Alpha Salmon

Acquisition Context

This is WPP AUNZ’s 1st transaction in the Information Technology sector.
This is WPP AUNZ’s 2nd transaction in Australia.

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M&A Deal Summary
Date	July 1, 2007
Target	Alpha Salmon
Sector	Information Technology
Buyer(s)	WPP AUNZ
Deal Type	Add-on Acquisition

Target Company

Alpha Salmon

Crows Nest, Australia

Alpha Salmon is a provider of marketing centric e-business solutions.

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Buyer Overview 1

Buyer

WPP AUNZ

Millers Point, Australia

Category	Company
Sector	Marketing
Revenue	837M AUD (2019)

DESCRIPTION

WPP AUNZ operates as a marketing communications services company that offers services that include advertising, production, digital media, brand design, public relations, and research and sponsorship. WPP AUNZ is based in Millers Point, Australia.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	3 of 3
Country: Australia	2 of 2
Year: 2007	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-07-01	Haines NZ Wellington, New Zealand Haines NZ Ltd. is a provider of recruitment advertising solutions.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2007-07-01

Haines NZ

Wellington, New Zealand

Haines NZ Ltd. is a provider of recruitment advertising solutions.

Buy

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